Popular mobile video app, TikTok has partnered with UEFA as a Global Sponsor of UEFA EURO 2020.
The information of the partnership was revealed by UEFA’s marketing director, Guy-Laurent Epstein.
He said, “We are delighted to welcome TikTok as a UEFA EURO partner, a company that has become one of the most talked about digital entertainment platforms within the last year.
”Over the coming months, we are really looking forward to working closely with TikTok in order to provide fans globally, with a unique and innovative UEFA EURO experience, which will give them the opportunity to connect and share their passion around one of the world’s premier sporting events.”
Also, the General Manager UK & EU at TikTok, Rich Waterworth express delight at the partnership.
Waterworth said, “TikTok is fast becoming a place where people can enjoy a new type of experience for the beautiful game, as more and more football organizations, teams and players jump on our platform to engage directly with fans.
”We’re delighted to be partnering with UEFA EURO 2020, one of the world’s biggest sporting events, bringing the spirit and passion of this tournament to its fans on TikTok. Our community loves to celebrate sport in creative ways, and I can’t wait to see how they engage with all the unmissable content we expect for the UEFA EURO 2020.”